The sample book · every plate rendered by the runtime

Eight reports, one design system.

An authoritative board pack, an editorial data spread, a modern annual report, a bold sales brief, a playful customer-health summary — each set from the same five colours in different proportions and roles. One design system carries every report your teams ship, without ever feeling like it switched products between them.

Plate 01

Q2 Revenue Board Pack

Authoritative · corporate

Editorial paper background, Ocean Blue headlines, Charcoal body, Crimson reserved for the single highlight callout. Stat-heavy with pie + bar visualization.

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Inspired by GE Middle Market by the Numbers

paper#fff9fb
ocean#3a6b81
ink#252627
crimson · highlight only#bb0a21

Q2 Revenue by the Numbers

A quarterly review of revenue performance across regions, segments, and product lines — generated from the live data warehouse, refreshed every Monday at 09:00.

MRR Growth

+18%

vs prior quarter

Net New ARR

$612k

3,250 expansions

Logo Churn

1.8%

below 2% target

Regional revenue · share of total

North America42%
EMEA31%
APAC27%

Net new vs churned, last 4 quarters

Q3 23+60−22

Q4 23+72−28

Q1 24+68−30

Q2 24+88−24

Net new ($k) Churned ($k)

Plate 02

Marketing Mix QBR

Editorial data journalism

Warmer cream paper, ink headlines, Crimson as the dominant data viz colour at varying opacities (full · soft · faint). Treemap + dot-scale list.

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Inspired by Raconteur — How tech is shaking up law firms

cream paper#f8f5f0
crimson · dominant#bb0a21
crimson soft#ddabb1
crimson faint#f7e8eb

How marketing
is reshaping
the funnel.

Q2 review · prepared for the leadership team

Top 10 channels by pipeline contribution

01Paid search84%13%
02Organic content74%8%
03Outbound + ABM69%9%
04Webinars + events64%13%
05Partner referrals42%16%
06Community + Slack42%29%
07Influencer dev rel40%18%
08Direct mail27%16%
09Newsletter sponsorships27%20%
10Podcasts20%17%

Shipping today Planned next quarter

Where the marketing budget actually goes

45.3%

Paid acquisition

28.4%

Content + brand

18.7%

Events

7.6%

Tools

Plate 03

Investor Update Monthly

Modern annual report

Inverted cover — Charcoal ink with Paper-cream text and a Crimson bullet. Inside spread uses a 4-quadrant KPI block in alternating Ocean / Cream / Crimson / Paper.

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Inspired by Plenti FY21 Annual Report

ink · cover#252627
paper · inside#fff9fb
ocean faint#ecf2f4
crimson accent#bb0a21

ACME

Investor Update

May 2024

— Maya Chen, CEO

01 / 18

By the numbers

ARR

$8.42M

↑ 34% MoM

Burn

$140k

12% under plan

Runway

22 mo

at current burn

Customers

1,247

+148 net new

ARR growth · last 12 months

Jun '23 · $2.1MMay '24 · $8.4M

The Series A close in February pulled forward two enterprise deals we'd modeled for Q3. Net new contracts came in at $612k, the highest single-month total in company history. Pipeline coverage for Q3 remains healthy at 3.4×.

Ask 1. Two intros to CIOs at Series D fintechs.
Ask 2. One more design partner before Aug 1.

Plate 04

Sales Pipeline Weekly Brief

Bold corporate brochure

White ground, heavy geometric Crimson shapes in the hero, Charcoal type, footer inverted to ink. Stages-by-bar layout. Two-card editorial section.

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Inspired by "The Company Profile 2022" brochure

pure white#ffffff
crimson · geometric#bb0a21
ink · footer#252627
crimson soft accent#ddabb1

Sales · Weekly Brief

2024

Pipeline
Week 22

Pipeline by stage

Discovery142$1.8M

Demo done89$2.4M

Proposal47$3.1M

Procurement21$1.9M

Closed won (MTD)12$648k

Weekly Highlight

Two enterprise expansions cleared procurement

Pinewood (+$148k ARR) and Northwind (+$92k ARR) signed off Friday. Both started in Q1.

Slipping deals

Three accounts pushed to Q3

Procurement delays on two; one re-org pause. Updated mitigations in the deal-room thread.

Plate 05

Customer Cohort Health

Playful · storytelling

Ocean-tinted soft background, big rotated dimensional letterforms with two-tone shadow depth. Inverted Charcoal callout for the analytical punchline. Gentlest of the five.

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Inspired by 한돈 ESG poster (dimensional letterforms)

ocean faint · bg#ecf2f4
ocean · dominant#3a6b81
ocean depth · shadow#a8c2cd
ink · callout#252627

Customer Success

May 2024

NPS

Net Promoter Score · the only number that matters

+62↑ from +54 last month

By cohort age

New (< 30 days)+71
1 – 3 months+68
3 – 6 months+64
6 – 12 months+58
1 year ++54

What promoters keep saying

47"Saved my Monday morning"
31"Finally, real publishing"
24"It just runs"

Customers who use scheduled delivery 3+ times in their first month score 23 points higher at the 90-day mark.

Plate 06

Operations Daily Standup

Functional · live ops

A different rhythm from the editorial samples: table-heavy, monospace numbers, live-pulse indicator. The 'a dashboard, but delivered' use case. Crimson reserved for warnings only.

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New direction: table-dense, monospace data feel

white#ffffff
ocean · ok states#3a6b81
crimson · warn only#bb0a21
cream · row tint#f8f9fa

Operations · Daily standup

Monday · 09:00 EST

LIVE

Uptime · 24h

99.98%

P0 incidents

Avg latency

142ms

Error rate

0.04%

Service health · last 24 hours

Service	P50	P99	Err %	SLO
api-gateway	22ms	180ms	0.01%	99.99
publish-worker	1.2s	4.8s	0.03%	99.96
render-pool	820ms	6.2s	0.18%	99.71
scheduler	14ms	62ms	0.00%	100.0
audit-chain	8ms	22ms	0.00%	100.0
connector-bus	340ms	2.1s	0.08%	99.92

Needs attention

render-pool P99 trending up — investigating cache miss spike at 03:14 UTC
connector-bus retry queue depth normal after Friday's deploy

Requests · 24h

00:0012:00now

2.4M requests

Plate 07

User Research Insight Pack

Editorial · quote-led

Less data-dense, more editorial. Big italic pull-quote in Crimson, illustrated portrait silhouette, themes ranked by mentions. The kind of report a UXR team produces and a PM reads in one sitting.

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New direction — image-led, design-discipline-led

cream#f8f5f0
ocean · viz#3a6b81
crimson · pull-quote em#bb0a21
ink · so-what aside#252627

User Research · Insight pack 12

May 2024

"I want it to just keep running."

Six insights from 24 interviews with RevOps and Finance leads rebuilding their Monday morning report. The recurring word: maintenance.

The data is fine. The chart is fine. The story is fine. What's not fine is that I have to redo it next Monday and the Monday after that and the Monday after that, forever.

— Head of FP&A · mid-market SaaS · interview 17

Six themes that came up at least 8 times

01Brand discipline at speed21
02Schedule-driven, not request-driven19
03Variants per stakeholder16
04Audit trail per delivery14
05Embed in Slack / email12
06Talk to the report directly9

Plate 08

Manufacturing by the Numbers

Statistical broadsheet

The densest direction: two dashed-ruled columns of six panels, each a different form — paired callouts, sector bars, a leader-dot list, donuts, columns, and a dot matrix. Ocean carries every series; crimson is spent once, on the single flagged sector.

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Inspired by GE Capital — The Middle Market by the Numbers

paper#fff9fb
ocean deep#2c5667
ocean soft#a8c2cd
crimson · one flag only#bb0a21

Manufacturing by the Numbers2025

An annual benchmark of mid-market manufacturers (firms with revenues between $10M and $1B), composed from a sample survey dataset. Below, highlights from the 2025 edition.

Mid-market firms added capacity while large firms cut it

+18plantsmid-market, per 100 firms

−2,400hoursdowntime, per firm

Output change by sector

Automotive+88

Aerospace+74

Industrial+66

Consumer+52

Energy+39

Source: sample survey dataset · n = 1,204

Net jobs added by region

Midwest+2.2M
Southeast+1.4M
Northeast+0.9M
West+0.6M

Share of total private-sector output

Small firms

Mid-market

Large firms

What growth champions did differently

72%New markets

64%Automation

58%Reshoring

47%Retraining

31%M&A

Source: sample survey dataset · 1,647 executives

Firms that returned to pre-downturn output

Three in five mid-market manufacturers recovered within eight quarters.

Eight reports, one design system.

Q2 Revenue Board Pack

Marketing Mix QBR

Investor Update Monthly

Sales Pipeline Weekly Brief

Customer Cohort Health

Operations Daily Standup

User Research Insight Pack

Manufacturing by the Numbers

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